What is the subject of

rely on food and beverage industry, that is to grasp the consumer groups, consumer psychology catering brand operation will be successful, only in the case of what consumers need to know, in order to provide the most satisfactory service to consumers. As long as the consumer support is not afraid of no market competitiveness. However, the behavior of food and beverage consumers is always dominated by a certain motive, which is rarely random and impulsive. However, in different or the same consumption environment, the consumption motivation model is different.

we can summarize the food consumption motivation into two categories: physiological consumption motivation and psychological consumption motivation.

(a) based on physiological consumption motivation

food and beverage consumers in order to ensure their physical health, energy, to maintain the continuation of life, in order to engage in normal social activities, will instinctively produce clothing, food, shelter, travel and other physiological needs. Such as hunger, thirst for food, drink and spent for rest, cool by clothing etc.. The motivation of consumption caused by these physiological needs is called physiological consumption motivation. The consumption behavior under the control of physiological consumption motivation has the characteristics of regular, repetitive, habitual and relative stability.

The physiological role of

in the food and beverage consumer behavior in the role of the size of its income levels and consumption structure has a direct link. When the income level is low, the consumption activities are guaranteed to meet the physiological needs. Pay attention to the actual effect of food and service, but not consider other factors. Only when the consumption level reaches a certain level, the role of physiological consumption motivation will gradually weaken.

however, in the consumption process of modern food and beverage consumers, their consumption behavior is not completely affected by the physiological consumption motivation. Such as some customers dining, more willing to choose good health conditions, good service attitude, good internal facilities, good quality food restaurant. Because such a consumer environment can not only meet their physical needs, but also to show their style, demeanor or can get good service, and a sense of security, trust and pride. It can be seen that the physiological consumption motivation is only part of the motivation system of food and beverage consumers.

(two) based on psychological consumption motivation

so-called psychological consumption motivation, is the consumer awareness of the food and beverage consumers, emotions, will, and other psychological processes caused by consumer motivation. Food consumers are often accompanied by complex psychological activities before deciding to eat. That is to say, their consumption behavior is not the only physiological consumption motivation of instigation, but also by various psychological activities dominate. In this way, the results of psychological activities, often become a decision on what customers consume, where to spend, what

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first_imgTol Gases Limited (TOL.tz) listed on the Dar es Salaam Stock Exchange under the Energy sector has released it’s 2010 abridged results.For more information about Tol Gases Limited (TOL.tz) reports, abridged reports, interim earnings results and earnings presentations, visit the Tol Gases Limited (TOL.tz) company page on AfricanFinancials.Document: Tol Gases Limited (TOL.tz)  2010 abridged results.Company ProfileTol Gases Limited produces and distributes gases for the industrial and medical segment in Tanzania. Known as Tanzania Oxygen, the company provides oxygen, compressed air, carbon dioxide, inert, hydrogen, nitrogen, ammonia, argon, nitrous oxide, helium and acetylene gases. It also provides medical consumables and pipeline installation services. The company was founded in 1950 as a branch of African Oxygen and Acetylene Company, and then became a branch of East African Oxygen Limited of Kenya which was part of the BOC Gases Group. It was wholly-owned by the government of Tanzania between 1986 and 1994, and thereafter privatised and listed on the Dar es Salaam Stock Exchange. Tol Gases Limited is listed on the Dar es Salaam Stock Exchangelast_img

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