What is the subject of

rely on food and beverage industry, that is to grasp the consumer groups, consumer psychology catering brand operation will be successful, only in the case of what consumers need to know, in order to provide the most satisfactory service to consumers. As long as the consumer support is not afraid of no market competitiveness. However, the behavior of food and beverage consumers is always dominated by a certain motive, which is rarely random and impulsive. However, in different or the same consumption environment, the consumption motivation model is different.

we can summarize the food consumption motivation into two categories: physiological consumption motivation and psychological consumption motivation.

(a) based on physiological consumption motivation

food and beverage consumers in order to ensure their physical health, energy, to maintain the continuation of life, in order to engage in normal social activities, will instinctively produce clothing, food, shelter, travel and other physiological needs. Such as hunger, thirst for food, drink and spent for rest, cool by clothing etc.. The motivation of consumption caused by these physiological needs is called physiological consumption motivation. The consumption behavior under the control of physiological consumption motivation has the characteristics of regular, repetitive, habitual and relative stability.

The physiological role of

in the food and beverage consumer behavior in the role of the size of its income levels and consumption structure has a direct link. When the income level is low, the consumption activities are guaranteed to meet the physiological needs. Pay attention to the actual effect of food and service, but not consider other factors. Only when the consumption level reaches a certain level, the role of physiological consumption motivation will gradually weaken.

however, in the consumption process of modern food and beverage consumers, their consumption behavior is not completely affected by the physiological consumption motivation. Such as some customers dining, more willing to choose good health conditions, good service attitude, good internal facilities, good quality food restaurant. Because such a consumer environment can not only meet their physical needs, but also to show their style, demeanor or can get good service, and a sense of security, trust and pride. It can be seen that the physiological consumption motivation is only part of the motivation system of food and beverage consumers.

(two) based on psychological consumption motivation

so-called psychological consumption motivation, is the consumer awareness of the food and beverage consumers, emotions, will, and other psychological processes caused by consumer motivation. Food consumers are often accompanied by complex psychological activities before deciding to eat. That is to say, their consumption behavior is not the only physiological consumption motivation of instigation, but also by various psychological activities dominate. In this way, the results of psychological activities, often become a decision on what customers consume, where to spend, what

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first_img Cut Out, House H / bergmeisterwolf architekten Cut Out, House H / bergmeisterwolf architektenSave this projectSaveCut Out, House H / bergmeisterwolf architekten Houses Italy ShareFacebookTwitterPinterestWhatsappMailOrhttps://www.archdaily.com/870944/cut-out-house-h-bergmeisterwolf-architekten Clipboard CopyHouses•Soprabolzano, Italy Save this picture!© Gustav Willeit+ 24Curated by Fernanda Castro Share “COPY” Architects: bergmeisterwolf architekten Area Area of this architecture project Photographs:  Gustav Willeit Manufacturers Brands with products used in this architecture project Area:  180 m² Year Completion year of this architecture project center_img Projects Year:  2014 Photographs Manufacturers: Damiani Holz & KO, lichtfabrik halotech, climagruen srlArchitects In Charge:Gerd Bergmeister, Michaela WolfCollaborator:Valerio NelliClient:Holzner familyCity:SoprabolzanoCountry:ItalyMore SpecsLess SpecsSave this picture!© Gustav WilleitRecommended ProductsWoodParklex International S.L.Wood cladding – FacadeWoodEGGERLaminatesWoodTechnowoodPergola SystemsWoodSculptformTimber Click-on BattensText description provided by the architects. House H, located in Oberbozen, is an intimate refuge, a place to live surrounded by landscape. Placed close to the angle of the existing holzner park hotel building, it represents the final point of the compound. The concept is that of introducing connection elements to allow the dialogue between existing and new. Starting from a linear volume, working by subtracting: by alternating intimate balconies with dug loggias, the attention moves away from the historic Renon train tracks.Save this picture!© Gustav WilleitSave this picture!Ground Floor PlanSave this picture!First Floor planThe house assumes an introverted personality, not only because of its shape but also because of its materials. The facades feature a solid earth colored cement structure. Every opening seems to have been carved out from the original volume of the house by digging and pushing the solid mass. Through these voids a new relation with nature is established, providing the user with unexpected framings of the landscape, different in size, proportions and depth.Save this picture!© Gustav WilleitOn the roof of the house a private garden covered with a pergola seems to dissolve with the compound structure. Thick masonry walls have been covered in a hand-applied stucco containing locally-sourced materials. Interior pavements in terrazzo and natural oak elements recall traditional renon hotels.Save this picture!© Gustav WilleitOriginally published on May 18, 2017. Project gallerySee allShow lessCrimson Coffee / SpaceStationSelected ProjectsIntegrated Production Facility for Organic India / Studio LotusSelected Projects Share ArchDaily ShareFacebookTwitterPinterestWhatsappMailOrhttps://www.archdaily.com/870944/cut-out-house-h-bergmeisterwolf-architekten Clipboard “COPY” CopyAbout this officebergmeisterwolf architektenOfficeFollowProductsConcreteBrick#TagsProjectsBuilt ProjectsSelected ProjectsResidential ArchitectureHousesSoprabolzanoIcebergItalyPublished on February 15, 2021Cite: “Cut Out, House H / bergmeisterwolf architekten” 15 Feb 2021. ArchDaily. Accessed 10 Jun 2021. ISSN 0719-8884Browse the CatalogPanels / Prefabricated AssembliesTechnowoodGRP Siding Façade SystemGlassMitrexSolar GreenhouseMetal PanelsAurubisMill Finished Copper: Nordic StandardMetallicsHAVER & BOECKERArchitectural Wire Mesh – MULTI-BARRETTE 8130Enclosures / Double Skin FacadesIsland Exterior FabricatorsCurtain Wall Facade SystemsSealantsEffisusGutter Repair – TiteGutter3Aluminium CompositesSculptformAluminium Click-on BattensTiles / Mosaic / GresiteMargresPorcelain Tiles – Linea PrestigeMetallicsRHEINZINKZinc Roof Systems – Click Roll CapsTiles / Mosaic / GresiteTerrealTerracotta Cladding TileDoorsECLISSESliding Pocket Door – ECLISSE UnilateralWindowsJoskoWindows and Sliding Doors – ONE SeriesMore products »Save想阅读文章的中文版本吗?“减法”住宅 / bergmeisterwolf architekten是否翻译成中文现有为你所在地区特制的网站?想浏览ArchDaily中国吗?Take me there »✖You’ve started following your first account!Did you know?You’ll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my streamlast_img

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