Beijing is looking at a survey for the first quarter of 2007, the results show that the main search engine advertising Chinese invalid search engine ad click rate was significantly higher than that of the United States, invalid click rate and lower investment returns higher rate has become a problem that plagued many Baidu advertisers.

      the survey conducted in January 2007, investigated using sampling methods of detailed and unique, finally by e-mail and telephone survey to obtain 555 successful samples from 4684 active advertisers in representative. The sample does not include search engine advertising agents and eBay (Yi Qu), Taobao, Alibaba, such as C2C and B2B Internet Co. The sample covers nationwide purchased six categories Chinese keywords in advertisers: personal (family) industrial products, consumer products, service life and education and training, health care, business services and the Internet and IT and communication service.

      respondents were 86.3% and 62.2% on the Baidu and Google/ Google search engine advertising, the advertising on Baidu’s advertisers, in the second half of 2006, the average advertisers advertising spending on Baidu is 16920 yuan, is 3~4 times of Baidu’s 2006 fourth quarter earnings announcement each advertiser average expenditure.

      including malicious click and no click, including invalid clicks, advertisers are most concerned about the issue. According to the respondents’ estimates, Baidu and Google invalid hits were 34% and 24.1%. 40.8% of Baidu advertisers believe invalid click rate weakened their confidence in Baidu advertising, and some of them believe that Baidu’s invalid click rate of more than 50%.

      higher invalid click rate leads to lower return on investment. Therefore, in the next six months of the plan, there are more advertisers tend to increase advertising on Google.

      search engine advertising market in China is still in an initial stage. The survey shows that in the second half of 2006, search engine advertisers increased by 37.8%. Most new advertisers choose to put ads on Baidu, and then spread to Google, YAHOO and other search engines on the launch. Baidu’s advertising revenue will continue to grow, driven mainly by new advertisers. Even among the existing advertisers, plans to increase the proportion of advertisers in Baidu advertising is also higher than the proportion of plans to reduce or stop advertising on Baidu. However, due to the high proportion of many invalid clicks and frustration of Baidu advertisers, they are more inclined to increase on the Google, Baidu’s advertising revenue growth will be due to

Related Posts

first_imgHarel Mallac Limited ( listed on the Stock Exchange of Mauritius under the Industrial holding sector has released it’s 2012 interim results for the half year.For more information about Harel Mallac Limited ( reports, abridged reports, interim earnings results and earnings presentations, visit the Harel Mallac Limited ( company page on AfricanFinancials.Document: Harel Mallac Limited (  2012 interim results for the half year.Company ProfileHarel Mallac and Co. Limited is involved in the manufacturing and trading, business service as well as asset management businesses. The company operates through investment, corporate and property business services and manufacturing and trading segments.  Harel Mallac and Co. Limited also engages in the blending, trading, and selling of chemicals, fertilizers, and general goods, the provision of agro industrial, engineering, refrigeration, and electrical products, as well as air conditioning and fire protection, and waterproofing activities. Harel Mallac and Co. Limited has operations in Mauritius, Burundi, Madagascar, Rwanda, Tanzania, and Zambia. The company is based in Port Louis, Mauritius. Harel Mallac and Co. Limited is a subsidiary of Société de Lerca. Harel Mallac and Co. Limited is listed on the Stock Exchange of Mauritiuslast_img

first_imgKenya Airways Limited ( listed on the Uganda Securities Exchange under the Transport sector has released it’s 2015 annual report.For more information about Kenya Airways Limited ( reports, abridged reports, interim earnings results and earnings presentations, visit the Kenya Airways Limited ( company page on AfricanFinancials.Document: Kenya Airways Limited (  2015 annual report.Company ProfileKenya Airways Limited is the flag carrier airline of Kenya. It was wholly-owned by the government of Kenya until 1995 when the airline was privatised. Kenya Airways is now a public-private partnership with the largest shareholder being the government of Kenya (48.9%) and the balance owned by KQ Lenders Company 2017 Ltd (38.1%), KLM (7.8%) and private owners (5.2%). Kenya Airways offers domestic and international flights, ground handling services and handles import and export of cargo. Subsidiary companies of Kenya Airways include JamboJet Limited which provides local passenger air transport services, and African Cargo Handling Limited which provides cargo handling services. Kenya Airways Limited is listed on the Uganda Securities Exchangelast_img

first_imgNICO Holdings Limited ( listed on the Malawi Stock Exchange under the Insurance sector has released it’s 2016 abridged results.For more information about NICO Holdings Limited ( reports, abridged reports, interim earnings results and earnings presentations, visit the NICO Holdings Limited ( company page on AfricanFinancials.Document: NICO Holdings Limited (  2016 abridged results.Company ProfileNICO Holdings Limited provides products and services for general insurance, life insurance and pension administration in the corporate and private sector of Malawi; with interests in banking, asset management and information technology services. NICO Holdings Limited operates in Malawi, Zambia, Tanzania, Uganda, Mozambique and Zimbabwe. It was established in 1965, and was the first general insurance company to list on the Malawi Stock Exchange. Its general insurance division covers segments that range from personal accident and household insurance to construction, engineering, professional indemnity, marine hull and cargo, fire and loss of profits. NICO Holdings Limited also offers insurance for individuals and corporate clients which includes endowment assurance and savings protection. The company has a corporate banking division offering standard products and services, aswell as solutions for foreign exchange, investment management and women business programmes. NICO Holdings Limited has invested in providing technology services to clients, including software and Internet systems and communication solutions, card technology and surveillance systems. NICO Holdings Limited is listed on the Malawi Stock Exchangelast_img

Leave a Reply

Your email address will not be published. Required fields are marked *