Standard Chartered Bank Limited (SCBK.ke) listed on the Nairobi Securities Exchange under the Banking sector has released it’s 2007 annual report.For more information about Standard Chartered Bank Limited (SCBK.ke) reports, abridged reports, interim earnings results and earnings presentations, visit the Standard Chartered Bank Limited (SCBK.ke) company page on AfricanFinancials.Document: Standard Chartered Bank Limited (SCBK.ke) 2007 annual report.Company ProfileStandard Chartered Bank Limited is a financial services institution in Kenya offering banking products and services to the personal, commercial and corporate sectors. The financial institution is a subsidiary of Standard Chartered Bank Limited and has a presence in Asia, Africa, the Middle East, Europe and the Americas. The company offers a full-service offering ranging from transactional banking to loans, mortgages, insurance and investments, asset management and treasury services. Formerly known as The Chartered Bank, the company changed its name to Standard Chartered Bank in 1969. The former company was founded in 1853 and is headquartered in London, United Kingdom. Standard Chartered Bank Limited’s head office is in Nairobi, Kenya. Standard Chartered Bank Limited is listed on the Nairobi Securities Exchange
with the rapid development of e-commerce, the major companies have joined the ranks of network marketing, and today we explore the marketing forum. The following is my personal research forum marketing experience. Low cost marketing forum, spread effectiveness features attracted the attention of many enterprises, many enterprises have picked up the weapon of the network marketing forum! But from a practical point of view of some enterprises forum marketing is poor! As the network marketing way forum marketing failure? The main reason is that the poor effect of forum marketing, no take the key to the "three step"
first step: to choose the appropriate forum; Enterprise Forum marketing, must choose the appropriate forum according to the characteristics of enterprise products, can find the direct target customers forum. For example, common: Sina information / fashionable life, NetEase, Sohu white-collar health community, TOM health home / Fashion salon and Ruili Women’s forum, said directly to the target user "listen" such marketing is more targeted.
some enterprises in the implementation of the forum marketing, one-sided pursuit of the popularity of the forum, do not consider the information released with the forum block is consistent, as well as the higher the popularity, the more concerned about the enterprise information. In fact, is a misunderstanding! The popular business card will soon be flooded! And the post with the contents of the forum does not match, such as easy to be cold! Talk about cosmetic in the children’s forum is clearly inappropriate.
second step: clever design posts; for posting we have to start from the following three aspects:
(1) title; Internet users in the first look at the forum is the title of the post. The title is "attractive" is related to whether the Internet users continue to browse your reasons. Therefore, the title can be drawn from the start of the product scene, select a controversial scene, a dispute for the title of the content, to attract Internet users eyeball. Click enter.
(2) ZhuTie; when the Internet was a tempting title attract into the post, you will be introduced to the theme of the shortest language, convey the importance of products to consumers and the suspense at the end for reply. Remember that the product description must not be too much to add product information, so as not to cause resentment.
(3) replies; reply content for users of the product of the "subjective" comment, users ZhuTie attract, check the reply by the time. Is the post of the real identity of the product exposure time. At this moment his register several account appropriate top, can help users to better understand the theme of your message. So to take divergent thinking, a cover for products, users will lead to within the scope of your thinking.
third steps to keep track of post. Post issued not to track maintenance, then quickly depressed. Depressed post is difficult to play the role of marketing, so it is very important to maintain the latter. But also in time to stick to the top, the post constantly hot". So as to attract more attention.
(Wang Zhefeng / text)