March 21st news, according to foreign media reports, Google will move its Chinese search business in Hongkong after the company said it would continue to expand business in the Asia Pacific region. Earlier this year, Google also announced that it will add 500 employees in asia. In addition, in January this year, Google also announced that it will set up a new office in Kuala Lumpur. Earlier this month, Google business in Japan and the Asia Pacific Regional Director Daniel · Bllegre (Daniel Alegre) accepted the media interview. In the interview, Bllegre talked about the challenges and opportunities facing the company in asia.

the following is an interview summary:

: what are the main challenges in managing a foreign Internet Co in Asia?

Bllegre: we are an American company. When we enter the Asian markets such as China, Japan and South Korea, we find that many talented people who can join the company do not speak english. We have made adjustments to some of these policies in order to recruit more qualified personnel to meet the needs of the company and industry background. We don’t force them to speak english. We need to be more localized in order to recruit the best talent in these markets. Another challenge is how to keep the local tradition, even though we are a global company, but we can adapt to the differences in the market and culture.

: did you make any mistakes when you were in the position of manager and what lessons did you learn from it?

Bllegre: Google continues to learn and grow. We decided to give our customers a clock as a Christmas present before christmas. We have presented this gift to partners all over the world, but we do not know that this is actually a bad metaphor in china.

we quickly realized the mistake, and realized that if insisted that "we are an American company so we will stick to the practices of U.S. companies to the world our output value" this idea is problematic. In terms of recruitment, we hope to recruit more cultural background and can interact with Google talent. Any subtle differences are important to us, and we will ensure that the strengths of multinational companies, but at the same time, we should also be regarded as a localized Internet Co.

: in Japan, Google’s market share is still lower than YAHOO. What is your strategy for the company’s growth in the Japanese market

Bllegre: first of all, we will focus on the needs of users, rather than competitors. Meet the unique needs of Japanese users is our strategic focus. It takes a lot of time and energy to achieve this goal. Anyone who pays attention to our growth in the Japanese market will be aware of the company’s efforts. Secondly, Google is not just a web search company, we also have YouTube, Google maps, Android and Google earth, etc.

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