ADAM COUNIHAN | PREQIN“I don’t really have a problem with it to be honest. I was under the impression that Murdoch already owned the whole company. It’s reasonable for the Competition Commission to look at a takeover of this size, but personally I don’t mind.”JOHN HIEW | MCCURRACH“As an idea it’s fine, although I don’t think he will get it for the current price. Government intervention in public services is fine, but this is a commercial business and the bosses of Sky are capable of fending for themselves.”STEVE EVANS | DEUTSCHE BANK“It’s always a bad idea when someone has so much power within an industry, whether in the media or elsewhere. Whether the deal goes ahead should be left up to the government, though I would like to see it block the deal.” Thursday 27 January 2011 8:45 pm More From Our Partners A ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgInside Ashton Kutcher and Mila Kunis’ not-so-average farmhouse estatenypost.comPolice Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgKiller drone ‘hunted down a human target’ without being told tonypost.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgBiden received funds from top Russia lobbyist before Nord Stream 2 giveawaynypost.comNative American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comMark Eaton, former NBA All-Star, dead at 64nypost.comUK teen died on school trip after teachers allegedly refused her pleasnypost.com980-foot skyscraper sways in China, prompting panic and evacuationsnypost.comSupermodel Anne Vyalitsyna claims income drop, pushes for child supportnypost.comI blew off Adam Sandler 22 years ago — and it’s my biggest regretnypost.comFlorida woman allegedly crashes children’s birthday party, rapes teennypost.comKamala Harris keeps list of reporters who don’t ‘understand’ her: reportnypost.comFeds seized 18 devices from Rudy Giuliani and his employees in April raidnypost.comMatt Gaetz swindled by ‘malicious actors’ in $155K boat sale boondogglenypost.com whatsapp whatsapp CITY VIEWS: SHOULD MURDOCH BE ALLOWED TO BUY THE REST OF BSKYB? Share KCS-content Show Comments ▼ Tags: NULL
Tencent released 2015 fourth quarter earnings and full year earnings. Fourth quarter, Tencent revenue of 30 billion 400 million. Annual revenue exceeded 100 billion, reaching 102 billion 900 million. It can be said that Tencent 2015 biggest highlight is the online advertising revenue, annual revenue of $17 billion 500 million. Tencent fourth quarter online advertising revenue grew by 118%, reaching RMB 5 billion 733 million yuan. The effect of advertising revenue grew 157% to $2 billion 916 million, mainly in the QQ space mobile version, WeChat public account advertising and the new WeChat circle of friends advertising revenue increased.
after a few years in the commercialization of exploration, network advertising has become a game, the new engine of Tencent revenue. For advertising revenue, Ma Huateng said: we launched a new form of social advertising, technology to help advertisers reach the Internet users, while promoting the rapid growth of our advertising revenue. "
advertising revenue growth of
game is still the main source of revenue for Tencent. 2014 78 billion 900 million total revenue, online games accounted for 44 billion 700 million, accounting for the proportion of 56.7%. In 2015 102 billion 900 million of total revenues, online games accounted for 56 billion 600 million, accounted for 55%, accounted for a slight decline.
and game revenue began to enter a relatively slow growth is different, Tencent’s advertising revenue is rising, accounting also began to improve. 2009, Tencent advertising revenue of less than 1 billion, accounting for only 7.7% of total revenue, to reach a total of 17 billion 500 million in 2015, accounting for up to $17%. On the one hand is the advertisers in the Tencent video, Tencent news channels such as the increase in brand advertising, on the other hand, because of the rapid growth of social advertising Tencent. The effect of Tencent in the fourth quarter advertising revenue grew 157% to 2 billion 916 million yuan, mainly due to the QQ space, WeChat mobile phone version of the public accounts and advertising the new WeChat advertising service revenue increased the circle of friends.
a few years ago, has been social advertising as a new form of advertising, advertisers especially brand advertisers do not like. Tencent in terms of advertising traffic, especially social advertising has failed to achieve a breakthrough. June 2011, the Tencent Partner Conference, Ma Huateng announced the opening of the eight Tencent strategy, the official opening of the open door. In November of the same year the Tencent launched social advertising system "wide open", follow Facebook News Feed ads to commercial realization. Through the wide point, advertisers can in the Tencent’s social products include QQ space, Q>