companies to take the blog marketing, in China has many successful precedents. Despite the problems especially problems of company image maintenance, company information confidential, so many enterprises especially large enterprises wait-and-see attitude, hesitate to move forward. But like Haier, Lenovo and so dare to test the water of large enterprises, can be said to be a manifestation of pioneering spirit. The benefits of enterprise blog marketing, has been said too much.

so in the absence of too many successful cases, what type of business is more suitable for the first attempt to blog marketing?

industry experts believe that small and medium enterprises, small and medium-sized enterprise personnel is not too much, the company has the advantages of simple structure, easy to set up a blog "Discourse", that is what people can not discuss what permissions (to avoid attracting things detrimental to the company’s image of the rumors and disputes). For example, Moutai, Nanshan milk powder and other traditional enterprises, as well as watercress, potatoes, such as the new generation of Internet companies have been involved in this wave. More noteworthy is that a lot of other Alibaba, HC, launched in the shops provide services on the basis of the blog and the enterprise circles have attracted a lot of interest in the network, and has a lot of open network blog. With the help of the third party platform to promote products, and enterprises bokee.com a special town of enterprises and practitioners of the third party marketing platform, have been focusing on all sectors of the numerous small and medium-sized enterprises and practitioners, to find business partners, business is a very normal phenomenon.

accounted for the vast majority of small and medium enterprises, the implementation of the blog marketing process mostly did not know my corporate brand and appeal, the implementation of the road is bumpy to much, if the enterprise faces the target customer groups are mostly Internet use, online shopping, electronic reading habit is relatively mature, but also in the blog topic selection and log characteristics under the foot of the time, some questioned the host market activities, will greatly increase the success rate, and can be a bold attempt in industries including computer, digital products and other IT products manufacturers, the education and training industry, consulting services, hotel, tourism market research industry market, and the Internet companies, software companies and other entities.

research found that small and medium-sized enterprises due to the relatively small number of people, the structure is simple, flexible management, so it is easy to avoid the hidden risks of blog marketing. Therefore, the small and medium-sized enterprise blog marketing has started.

this article by the Wenzhou group (www.mimogo.com) in the first A5 station, welcome to reprint.

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