is too big, cough will knock down a large, when Taobao Alliance announced next year will no longer support the return now Taobao class passengers, people have such a feeling of the unpredictable future rebate website.

20, Amoy’s Taobao Alliance announced that, starting from January 1st next year will no longer support Taobao station Shopping for Refund Taobao off mode, only support the return and return back real points, coupons and other non cash rebate mode. The reason for the adjustment of the rules is part of the return of the kind of Taobao customers in the propaganda exaggerated the amount of cash, violations are not present, the interests of consumers and affect the price system.


rules does not make cash back for the rebate website "dead", but at least will face a major adjustment of its business model. After the implementation of new regulations, the rebate rebate website system is divided into two parts: for Taobao’s non cash rebate system and other electronic business platform for cashback system.

in addition, the implementation of the new regulations integral products "after rebate website had to access Alipay set treasure". In this regard, industry analysts believe that the set of sub treasure will become the biggest beneficiaries of the rule adjustment. Taobao will be able to follow the user’s consumption behavior in the Alipay system, forming a closed loop transaction, while strengthening the control of the upstream industry chain website. Alipay can be set treasure as possible implementation to the Taobao system, eventually forming a universal virtual currency system in Alipay channel.

What is the motive of

ban to return to the kind of Taobao guest now?

refers to Taobao Union in return now refers to the general class of Taobao customers, consumers understand the professional rebate website and provide cash back service personal Taobao customers. After the return of the user through the class to jump to the shop Taobao shop, return to the class of Taobao customers can get a commission from the seller’s Commission, and the Commission will be returned to the user as part of the account cash. As a way to promote Taobao alliance, return now compared to return, return coupon rebate integral form is more intuitive and easy to use, it has access to users.

but with the cash back is popular, many of the original log in directly Taobao or Tmall’s users gradually develop to get the rebate rebate website shopping habits, leading businesses need to take extra commission expenses. "This is equivalent to the business profit at hand was cut off a piece of the rebate website, the business is certainly not willing." A former Alipay executive, now investors industry analysis Y. In his view, the Taobao alliance is now back to ban the true motivation of this class of Taobao customers, rather than remediation is not standardized return. If you want to regulate the order of the industry, the direct stop those violations Taobao customer interface on the line."

in addition, the sustainability of the rebate website business model is also being questioned. In the industry, the electricity trading pull rebate site is divided into two types. A consumer behavior that is mentioned above, the user has selected a goods in the seller, but in order to get the rebate and specially from the rebate website to buy. The other is soliciting shopping, where users log in directly rebate website.

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