April 26, 2010, Baidu held in Sichuan, Jiuzhaigou 2010 Baidu alliance summit. Baidu vice president Wang Zhan said here on the dialogue with the media, advertising management system of Baidu Alliance launched a few months ago has been widely recognized by customers, some large brand client application is also growing fast, and in return, Baidu hopes eventually to have these large customers of its surplus traffic to Baidu operating day.

theme of the summit is "heaven and Earth Alliance global wide box set", and since this is Baidu was the largest and highest summit.

in Internet advertising development, more and more information now, how to manage their own advertising, to achieve higher flow rate, became every Internet enterprise must think about problems. The advertising management system has become necessary for each of the Internet companies have advertising business, large and medium-sized Internet companies will develop their own system.

and Baidu launched a free advertising management system, and the steward Wang Zhan in the speech of the summit when promised this service will be permanently free, save not a small expenditure for the large Internet companies choose to use the system.

on the return for this problem, Wang Zhan said, Baidu believes that customers will put his remaining flow to Baidu operates in cash flow as much as possible, both sides gain through into the model, to achieve a win-win situation, the best return is Baidu received. Baidu said, hoping that one day, all customers are willing to put their remaining traffic to Baidu operations.

as for the current large brand customers, how much proportion has been handed over to the rest of its traffic to Baidu, Baidu did not disclose. Zhu Dachen, general manager of Baidu alliance, said the operation of the remaining flow of customers can be advertising management housekeeper at any time to adjust, is in a dynamic change, can not tell the exact proportion. However, Wang Zhan added that, at present, whether it is a large brand customers in the flow capacity of the Baidu Union, or the remaining flow of delivery operations, the growth trend is very obvious.

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