general counsel of 586 network marketing Dongsheng believes that network promotion generally, the establishment of website is the product as the core content, then this website free of charge or by showing various channels for a promotion for consumers.

common free website promotion is post, exchange links, B2B platform station, micro-blog, WeChat blog and other new media marketing, pay promotion is the promotion of Baidu search, Google promotion, promotion, promotion 360, Sogou promotion (CPC, CPS, CPV, CPA) and so on; narrowly speaking, carrier network the promotion of the Internet, leaving the promotion on the Internet is not a network promotion; can be divided into two kinds: first, do the user experience, the reputation and the use of the Internet platform promotion tools.

and the concept of network promotion is similar to the network marketing (search engine marketing, e-mail marketing, forum marketing, website promotion, online advertising, SNS Marketing), etc.. Current status of network promotion:

1) purpose

network in the narrow sense refers to the adoption of a variety of means based on the Internet to carry out a campaign to promote and enhance the brand awareness of an effect. The same with the traditional advertising, the purpose of the network promotion is to increase their exposure and brand maintenance; generalized network promotion can also be understood as network marketing. Remove network marketing problems, improve management performance, create wealth, please pay attention to the country’s most professional network marketing platform: Dongsheng information. Advisory assistance: plus WeChat public account: Dongsheng information.

2) importance

although e-commerce has been developing in China for more than and 10 years. However, its derivative industries such as search engine optimization, network promotion is still a new concept; domestic professional companies and professionals are very scarce, unable to meet the existing industry development needs. The strength of the companies often adopt ways to promote the money, and most of the small and medium sized start-ups is through targeted and low cost network promotion to increase brand awareness, develop promotional programs according to the different characteristics of each different enterprises, and achieved certain results.

3) effect

with the relevant state policies have been introduced, the e-commerce industry continues to increase support. E-commerce industry with its low cost, no geographical restrictions and other characteristics, will have a great impact on traditional industries. Many companies engaged in traditional shopping in the past have also opened the shopping site, and through the Internet to promote. With the continuous development of e-commerce, a small number of network promotion personnel is becoming more and more important.

4) trend

practitioners of traditional enterprises have already reached saturation state, while the number of e-commerce industry personnel demand continues to increase. There is a sharp contrast between the lay off of the traditional industry and the extreme shortage of e-commerce personnel

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