from the rise and fall of vertical electric in the road, perhaps we can see the vertical electric providers are facing all sorts of difficulties, the difficulties they should decide on what path to follow below some selected cases? May help those in trouble makers, to see what is the

decide on what path to follow?

1 vertical pure electricity supplier is afraid of 90% will die!

wrote in "Eric Zhuanshuai? Exactly what’s wrong", these days people have been asking why I am black guest, is not take the competition advantage. A question I want to explain, as a business practitioners, I have no intention of attacking customer, where the customer creates clothing online marketing precedent, promote the traditional garment industry to extend the Internet process, that alone is worth all the electricity supplier practitioners respect. Today we encounter difficulties is one of the most difficult hurdle, all vertical growth or heaven, a wrong thought in passing, or hell, sincerely wish it can Nirvana rebirth.

before we start on the first Tucao, where the public really than its product quality. How will move out of debt crisis so far fetched reasons? How many days direct commitment to solve the supply problem is not on the line? Also face all of the product in question, these two days out of a where the customer is willing to accept the old Lei Jun millet type transformation of the article, the overwhelming, as if the words old, know and has improved customer products, it is fortunate. But just a PR stick. If this month has really hit in the reflection of estimation does not make a good sound in the 10 million ad this hot headed thing? At least advertising should be the theme of the regression where the quality of products and promote, at present this consistent sketch advertising would be counterproductive, let the customer more disgusted.

related: vertical pure electricity supplier from where the customer is afraid of difficulties, 90%

will die!

2 vertical electricity supplier situation worrying

recently, where customers caught in arrears door". As the largest apparel vertical, VANCL has been blasting the default supplier accounts, some brands of up to tens of millions.

where the old president responded that the problem of arrears by the interior modulation caused by, also announced that all passengers return to the line of the brand. We think one after another strategic swing, overstock and massive layoffs, many business experts pointed out that "where a dilemma" is not accidental, but also non isolated cases, since 2012, the domestic electricity supplier vertical enters 2013 is winter survival, facing death, how to break, find a good self positioning is the key.

vertical electricity supplier situation worrying

and Tmall platforms such as electricity providers, vertical electricity supplier focused on a particular industry or market segments, known as the electricity business in the store". Only a short while ago, as a pioneer in the domestic Internet clothing brand, where the customer has written vertical business survival myth.

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