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with the rapid development of the media, people are stressed that this WeChat marketing, which is currently hype hype media relations, after all, people like this new attempt and experience. In fact, in my eyes, micro-blog marketing is still in the life of light and heat, but still very hot, micro-blog marketing market space is still very large, a lot of people stick to this piece of land in the harvest. Look back on the development of micro-blog marketing process, it has been a period of time before the people can not do without tea topic. After years of market development and change, it is still standing there, this platform micro-blog marketing advantage is experienced the test of time, for businesses and enterprises as well as people from the media, the value of space here is really great, dig the potential is enormous, numerous hidden treasures.
as a marketing person, if we are stubborn think micro-blog has lost the value of marketing, so the final price will make us only from large communication with the fans, micro-blog is far more thorough than WeChat. So what are the advantages of micro-blog marketing in my opinion?
first, micro-blog platform starting point is relatively low. Micro-blog should be said to be relatively cheap, everyone can have, and the formation of an external platform. The first is the low starting point, this condition will narrow the feelings between the people. Followed by its low cost, suitable for any electricity supplier to do marketing, this place has a lot of good publicity space development. Finally, it is a low threshold, which meets the needs of all people. This populist approach reflects its greatest value, and is particularly useful, everyone can participate in. Micro-blog or relative to other platforms, or more formal, can represent a formal occasion. For example, many units of the official micro-blog on behalf of their own speech and image, so celebrities are also sent out by micro-blog rhetoric, etc., this is a low starting point to achieve the effect of universal participation.
second, micro-blog content coverage is relatively wide. Micro-blog transmission speed is very fast, can help businesses in a very short period of time will be targeted marketing content quickly spread out by micro-blog due attention and popularity, in order to achieve the desired effect. You will encounter a problem, all the information content of the transfer is affected by the number of fans, but as long as the attention of a go, then we later work really is generally carefree freely flowing style of writing. So many people feel that micro-blog marketing difficult to do, then it is difficult to focus on micro-blog, the number of fans. But even without a lot of fans groups, micro-blog marketing fun and fresh content, or should be able to produce considerable number of reading, but the amount of reading without a pertinence and accuracy, marketing revenue is not accurate enough, but it seems that micro-blog itself does not affect the transmission range. Micro-blog marketing coverage, content and level should be very ideal.
third, micro-blog interactive strong. This point is relatively WeChat platform, compared with each other, micro-blog appears to be more transparent, more intuitive, more comprehensive. Micro-blog marketing in nature