A key step of the Business Plan underpinning the new team’s entry into the competition has already been met. New Zealand Rugby Union will receive the remaining plans and information. This details the playing and coaching staff structure, as well as the complete administrative structures implemented to support the team.Super Rugby action from New Zealand (Getty Images)The Fijian Drua already has experience in conducting through a private company structure, after joining the Australian National Rugby Championship in 2017. O’Connor explained that the financial conditions in place are justified by the New Zealand Rugby Union.“We have been aware for some time that we would need to raise capital to meet the financial hurdles. We want the team to be properly capitalised so that it can be in place for twenty years and more. NZ Rugby rightfully insists on there being enough financial resources to sustain team operations even if we have a bad year or two”.FRU Chairman, Conway Beg, hopes that the Fijian Drua joining Super Rugby will benefit the future of the national team. The development of the team will mean players stay in the country, rather than look abroad for playing opportunities.“This is a transformational opportunity for Fiji Rugby,” said Beg. “Once we attract the capital, we can finally bring our best players home. We can keep our best local players and have them together in one place, training and playing together week in & week out, developing combinations. They’ll also have consistent skill development, strength & conditioning support and all of the usual facilities that other Super Rugby teams enjoy in the region. We’re looking forward to bringing the Fijian style of rugby to Super Rugby in 2022 – Fun. Flair. Energy. Unpredictability. I can’t wait!” Fijian Drua are hoping to join the Super Rugby competition for the 2022 season (Getty Images) LATEST RUGBY WORLD MAGAZINE SUBSCRIPTION DEALS The private investment will help support the club from Fiji compete in the Super rugby competition Can’t get to the shops? You can download the digital edition of Rugby World straight to your tablet. Or, subscribe to the print edition for magazine delivery to your door.Follow Rugby World on Facebook, Instagram and Twitter. Investment sought for Fiji Super Rugby teamFiji Rugby Union (FRU) are seeking private investment of NZ$10million (just over £5million) after the path was cleared to field a Fijian team in the 2022 Super Rugby competition. Crucially, the investment will support the team, and also meet a range of financial stipulations imposed by New Zealand Rugby Union.Hoping to host at least six home games in the competition each season, the Fijian Drua’s proposed entry into Super Rugby could welcome teams such as the Chiefs and Crusaders to the Pacific nation. However, this is subject to a private investment essential for the team from Fiji to compete.The stringent stipulations that New Zealand rugby has imposed requires the team to provide financial guarantees for a long term future. Clearly, the Drua’s continued involvement within the competition is a priority.Related: Who will broadcast Super Rugby in the UK in 2021?Working independently from the FRU, Fiji rugby are offering a majority ownership of the club. Therefore, the administration will conduct the club through a separate company structure with its own board of directors.FRU CEO, John O’Connor said “private capital is a fact of life for sporting teams and we are embracing it. We are making sure that Fiji Rugby has an appropriate say in policy and key decisions around the team. We intend to seek NZ$10 million in capital and we’re confident that our proposal will attract strong interest from investors. Ideally, we’d like Fijian investors, although we’re looking for either a single investor or up to four entities to back our team.”
flow little-known American fast food shop Kogi, specifically with the flow of car sales taco. It uses Twitter to release the flow of cars where to stop the news, the results have not yet arrived before the car has been lined up by the guests. Within a short span of three months, Kogi has quickly become one of the most popular mobile restaurants in the United states.
like Kogi with micro-blog marketing, has been more and more attention by the enterprise, as the popularity of the micro-blog eye and cluster represents a huge marketing value, in Chinese, micro-blog is also profoundly change the Internet era marketing idea.
The overall marketing strategy of enterprise
Internet Data Center (DCCI) predicts that China’s Internet micro-blog cumulative number of active registered accounts will be expected to exceed 2013 by the end of 460 million.
successful application of micro-blog marketing "fast bag", there are 2 full-time administrators to manage more than 30 thousand fans of the micro-blog official, CEO Xu Zhiming told reporters in June last year, micro-blog opened the channel fast bag, now the flow of external 1/3 website from micro-blog, but not directly through the website in micro-blog orders about daily orders for the total number of 3%~5%. The fast bag, micro-blog is not only a marketing platform, as well as customer service, consultation and complaint platform.
he noted that the real sound on micro-blog, can help companies quickly touch the consumer psychology, the feelings of the product, as well as the latest needs to obtain market dynamics and even the crisis of public relations crisis. So this is also a good channel to track the customer’s evaluation of its brand, monitoring public opinion." In Xu Zhiming seems, micro-blog marketing should become part of the overall marketing strategy, although in China is still in its infancy, but the current development situation, will gradually become more mature marketing tools.
but talking about the attitude of Chinese companies to micro-blog, micro-blog marketing author Hu Weixi believes that there are currently divided into three: first, turn a blind eye. On behalf of Foxconn, pushed it in micro-blog also in the teeth of the storm find its trace even in jumping events. Second, yegonghaolong type. On behalf of WAL-MART, as a global retail giant, its account in Sina only sent 7 micro-blog, fans for the 1498. Third, heavy input type, many enterprises in micro-blog reasonable planning, spare no effort.
boring, less frequently updated micro-blog account may be worse than No. For example, WAL-MART’s official micro-blog issued by the 7 micro-blog, the content is not planning, while its comments have a lot of complaints and negative." Hu Weixi said.
such a large enterprise may believe that micro-blog does not need to do marketing, but the overall interface of micro-blog is actually one of the enterprises, as well as communication, customer service, crisis public relations, customer relations, cooperation relationship and other functions.
of course, he also believes that not all industries are suitable for micro-blog marketing, micro