According to the

Chinese Internet Network Information Center (CNNIC) released the latest "twenty-fourth Chinese Internet development report" shows that as of the first half of 2009, China’s Internet users has reached 338 million people, the use of mobile phone Internet users accounted for 46%, up to 155 million people. While the Internet applications continue to mature, directly affect the growth of online shopping, after the 2008 transaction amount exceeded 120 billion yuan in 2009, continue to maintain strong growth momentum, only released performance reports, online shopping in the first half of the amount has been 80 billion 900 million yuan, approaching 99 billion 960 million yuan last year’s registered. A member of the 145 million people, accounting for 43% of the total number of Internet users Chinese, trading accounted for more than 80% shopping platform website.

in fact, the rapid development of China shopping network, should be given the opportunity to worship the economic crisis, the surge in the number of unemployed, allowing more people to join the "Indoorsman, Indoorswoman" ranks, rely on the network to find work, entertainment and shopping, "curtilage economic boom" unexpectedly constitute a different kind of winter prosperity.

online shopping trend is menacing, according to iResearch data show that online shopping market in the next four years will increase at an annual rate of 75%. It not only changed the consumption behavior of 80, 90 people, or even 40 online shopping users has also doubled, the most noteworthy is that last year in the online shopping commodity rankings ranked fourth "Home Furnishing commodities", has more than clothing, mobile phone and cosmetics rose to the first! That Internet shopping has begun to transition from durable goods to the fast consumer goods, and gradually integrated into people’s daily life, more and more "mainstream consumer goods" transfer from traditional sales channels to the network channels, bring in the public convenience and benefits at the same time, also laid the foundation for the development of online shopping. So, for those accustomed to the traditional sales model of the enterprise, blind to online shopping and e-commerce, is not responsible for their own future.

traditional companies involved in the three modes of online shopping

one, with the platform shopping website shop

Lenovo recently announced that by the end of July 2009, opened more than a year of "Lenovo Taobao mall flagship store monthly sales exceeded ten million yuan mark, Taobao brand to become the first mall sales of over ten million shop. This suggests an important trend in the global economic crisis and competition in the industry background, to develop the network marketing channel has become a new way for major brand to seize the market, and the choice of cooperation and shopping network’s most popular, it will bring more sales growth, from the current more than 5 thousand companies, Taobao mall about four million kinds of product size was remarkable.

for traditional businesses, with the platform type shopping website to develop their own business network is a kind of leveraging the power of effortless way, which will bring three benefits to the enterprise: first, do not need to spend a lot of people.

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