recently two domestic well-known research firm Analysys and iResearch also issued the "investigation report" in 2009, the online shopping industry show that in 2009 China’s online shopping situation to achieve high growth for three consecutive years, the transaction size rose to 250 billion yuan, which means that the total amount of online shopping has accounted for 1.97% of total retail sales. Meanwhile, according to the China Internet Network Information Center (CNNIC) previously released data show that as of June 2009, China’s online shopping users reached 87 million 880 thousand, an increase of 24 million 590 thousand people, an annual growth rate of 38.9%. More and more traditional enterprises began to get involved in e-commerce, a large number of capital and talent, such as the influx of. 2009 the most obvious trend in the development of online shopping industry is a large number of small and medium B2C e-commerce sites continue to emerge.

owns energy-saving, C& T gutti, famous SHOWB2C platform. Net CEO Hu Fei believes that from the point of view of the current situation, it is not difficult to guess the next 5 years, the electronic commerce China, especially B2C, will be in contention of a hundred schools of thought is also the business and feudal Lords vying for the throne, the pattern of China electronic clearer 5 years; the next 10 years will be the rapid development of electronic commerce Chinese 10 years. Investment in e-commerce and entrepreneurial boom, it is worth pondering that, so far, there is no B2C listed companies, a large number of profitable online shopping mall.

Chinese used to do love going to rush on like a swarm of hornets into the field of electronic commerce, entrepreneurs need to think calmly. Hu Fei analysis, the future development trend of e-commerce in every field will be the same as the traditional Internet, the formation of oligopolistic competition pattern. Although e-commerce has a good potential for development and huge market, Hu Fei believes that e-commerce is not all entrepreneurs blue ocean.

for the traditional industry entrepreneurs, with abundant funds, but the general mode of operation of such enterprises are not familiar with the Internet, and the Internet operation mode and operation mode of traditional enterprises are very different, often lead to different management philosophy, the reality is the most traditional business investment in the Internet have failed. For Internet entrepreneurs, the majority of people engaged in the Internet industry, because of dealing with traditional enterprises less. In addition to web site operators is a network of entrepreneurs advantages (such as payment, marketing etc.), they are facing the biggest problem is how to find suitable for their own traditional industries, such as the choice of which industries are more likely to cut. In the present e-commerce competition is fierce, and Internet entrepreneurs are lack of funds, do not have enough money to support the market, it is difficult to introduce users to its platform, it is difficult to develop.

familiar with the "Internet plus traditional industries entrepreneurs are rare, although the team generally has a wealth of operational experience, the general B2C platform business model that is very mature. Behind the strong, facing enormous cost pressures and profit pressures.

if a team or an enterprise enters the field of e-commerce, there is no

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