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in the pursuit of WeChat marketing on the road, a lot of companies have been imitated but never surpassed, because they often just caught the tool but ignored the tool at both ends of the people, the enterprise itself and the user. I often tell managers, when you decide to do WeChat marketing ask yourself 6 questions, if you want to know whether you do it or not, you are half done next, otherwise you might end even don’t know how to die. Then we come one by one into 6 big problems this is the lifeblood of the WeChat marketing.
torture: what do you want to do, do you know
companies want to achieve what features WeChat, or what business goals to achieve this seems to be a nonsense question but many companies are not clear. Companies often ask me, can you tell me what is the value of WeChat? Or we can do what business on WeChat? Maybe someone answer we want to sell something through WeChat, interaction with the fans, engage in customer relationship management. If the sales as a business goal, how to consider the goal? Then the business will say, is not sales, the number of orders, to store number? Really so simple that why there are still many enterprises confused? Now we have to answer "what do you want to solve 2 problems, the first clear WeChat’s own value and the needs of users, and then determine the target decomposition as the index, so that it can make reliable business objectives of WeChat marketing landing.
man to do his work well, must first sharpen his tools, so enterprises need to study what is the value of WeChat public platform. Summed up its 5 commercial value, basically covering all the needs of enterprises.
as a mobile marketing platform
1) can achieve sales guidance, timely and efficient product or service information service fans to facilitate transactions, actually is to shorten the marketing cycle; 2) can be achieved through brand communication, WeChat fans can not only accept the brand information can also be more convenient to participate in brand interactive activities, increase interaction and deepen brand communication; 3) the maximum exposure can be achieved promotional activities, to promptly and effectively to the latest corporate promotional activities to inform users, reduce marketing costs; 4) can realize the closed-loop O2O marketing, marketing communication online and offline is an inevitable trend, to provide a more convenient channel for WeChat and the combination of the two.
two consumer research platform
1) for product research is each enterprise business strategy is very important, large companies even have special R & D department is responsible for the past, through the third party company questionnaire or telephone survey, not only facing the high cost and the data is not accurate, WeChat through direct contact of the users, enterprises can not only independent contact it is a large amount of money saved.
2) investigation of the user experience, mobile Internet has brought the experience economy era, the user experience will become the core competitiveness of enterprises, it includes product experience, service experience, brand experience, logistics experience and other aspects, and these.