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provides home massage services O2O company Soothe announced yesterday that the company has just received a round of $35 million financing. This round of financing mainly from the company’s existing investors Riverside Company.
According to a report released by PwC
, the current market size of the U.S. massage industry up to $14 billion. And Soothe want to do is to subvert the entire massage industry. The use of Soothe online booking massage service, you can stay at home within 1 hours will be able to enjoy the massage service home.
Losangeles based Soothe currently allows users in the United States massage service through their own website or App, telephone booking, all massage on the platform are five star licensed massage therapist. The company plans to expand the service by the end of this year, more than and 20 cities. At present, Soothe has begun to explore the international market, such as Vancouver, canada. Currently, the Soothe platform has more than 3000 independent massage therapists. At present, the United States has a total of about 350 thousand masseur, so the development of Soothe space is still large.
Soothe CEO Kauffman, said: Soothe allows users to App, website and telephone more convenient to make an appointment with the door massage service, Merlin. With Soothe, you no longer have to endure the heavy traffic driving or taking a taxi to the massage shop. After the online appointment, the masseur will bring all the tools you need to massage to your place, to provide you with massage services."
Soothe in most of the market is probably like this: $99 /60 minutes, $139 /90 minutes, $169 /120 minutes. Masseur can extract 70% of the cost of income, the rest of the Soothe. Therefore, massage on the Soothe platform to earn more than traditional massage parlors massage parlors. Because in general, the traditional massage massage parlor can only be extracted from around 10% as revenue. Sooth claims that the massage therapist on his own platform is 3-4 times the industry standard income.
so far, the total amount of financing Soothe has reached $47 million 700 thousand, the company currently has 40 employees. Soothe currently in the United States, including the national chain of competitors, such as Massage Envy, as well as a variety of small-scale massage shop.
Soothe was founded by Kauffman in 2013, when he