earlier we talked about the questions and experiences the type of soft, soft, soft Wen today briefly about another way — by the wind, which is the combination of hot events to write.

in the romance of the Three Kingdoms, Zhu Geliang in Chibi before a fire, "everything is money" story. Zhu Geliang, such as cattle, he wanted to set fire, but also need to use the power of the east wind, to help him burn the fire.

use hot events to strengthen the marketing communication of the soft, which belongs to a marketing occasion. From the current most popular and easy to attract some of the hot spots, can be found with our brand or product clever combination, is our "Dongfeng"".

hot event cut to do soft Wen, what will be the benefits of

?

1 hot events in a period of time is very eye-catching topic, and this kind of topic relevant articles published in the forum to get attention.

2 hot events, usually extends a series of search words, in the time period will search volume is very large, if this keyword to layout deliberately, we release the soft Wen will be dominant in the effect of SEO on it.

borrow hot events to do soft Wen, if done well, should be a strong form of a soft, but there will be a certain degree of difficulty. I personally think that the difficulty is not just how to write how to combine, but also how to grasp the degree".

The combination of

and hot spots, we must pay attention to the combination of clever, try not to be far fetched, but not to bend a fact even cause some infringement issues. We do soft, just in order to reasonable, legitimate marketing communication goals, we must control the bottom line. You borrowed "Dongfeng" just to help the fire, and there is a direction of the fire and not be better, not what direction the wind can be used, can not let the wind finally become a hurricane his ship were ripped off.

so how do we go to hot events to do soft wen.

first step, the first is to find hot spots, looking for keywords.

choose what events? Every day there will be some attention to things, such as we passed the "Baidu Search Ranking" to see the real hot and seven days so hot, hot in the short-term and have relatively long period of heat.

and if you can find a lot of topics in the field of subdivision. There will always be a number of topics can be used, there will always be some can be extended and bring out some of our own products keywords.

what? Can not find the total list? If you can’t find it in all the list in search of real hot can not find it on the 7 day looking for a hot, today no see tomorrow, if Baidu can not find it to micro-blog rankings for some, some can be extended to our own and hot industry or brand linked to a few days.

, and keep the focus on the network hot, keep to

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