what is the latest way of life for the middle class in China? Buy, buy, buy, buy, and go abroad.

this is not unfounded assertion. Chinese consumers in the end how much to buy, according to the California Tourism Department statistics, only in California, in 2013, where Chinese tourists contributed $1 billion 900 million of total consumption. Last year, mainland tourists to buy 47% of luxury goods, the proportion of the purchase of cosmetics is also rising.

followed, the rise of cross-border electricity supplier. Foreign terminal, honey Amoy, honey bud baby, one after another start-up companies began to compete for the sea Amoy this piece of fat, Amazon, Jingdong and other giants also did not forget to insert one foot, have opened cross-border shopping business.

cross-border shopping market is very large, but for consumers, in the face of massive quantities of goods and purchase channels, in the end how to choose?

started from Shanghai’s red book to seize the user’s point of pain. Little red book to buy what, how to buy as a breakthrough, to build a user contributed by the shopping information (UGC) cross-border shopping community and electronic business platform. In the little red book, users can find good things from around the world, do not go out to get shopping information.

little red book is doing two things.

first, the little red book to create a can help users find good things in the community. In the part of the community, users can see other people to share information on the goods, including the purchase channels, commodity prices, the use of information and other information at a glance. Through the form of community, consumers and global commodity information together, before shopping, users will first collect information, in the red book exchange experience, as a result, a sticky community is formed.

secondly, the little red book is an electronic business platform. I believe that any one of the consumers can not afford to go shopping. This is the little red book on-line welfare agency in December 2014, choose to upgrade from overseas shopping community — only discuss the causes of cross-border shopping this thing, the little red book into a "grass machine". But the grass planted by the user is not something that is easy to buy in china. Easy to buy these things become a concentrated demand for community users.

compared to other cross-border electronic business platform, the community has become the biggest advantage of the little red book. In 2014, little red book only focused on doing one thing – to build community, the accumulation of users. Before shopping alone, the user is the producer of information, good things in the little red book gradually become a habit of loyal users. The welfare agency has just been on the line, these users will translate into a strong purchasing power.

on the other hand, the little red book in determining cooperation brands, according to the users in the community to share data to determine the user’s shopping notes, the accumulated data let little red book be able to quickly find the best quality brand. Founder Mao Wenchao said, the red book on the daily posting of the user >

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