injection of sticky web from Baidu to a wholly-owned acquisitions, and then to March 7th girls section Baidu Nuomi grab users in Taobao subsidies "38" this time none punched back 100 million yuan generous, and commitment to the sale of single group can easily retreat, various initiatives have revealed Baidu O2O ambitions. For the brand, fight service, build ecological, glutinous rice and Baidu ecosystem to build an integrated living service platform layout has begun to appear.

to change the name: to strengthen the brand strength and mode advantage

Baidu after all the action is deliberate, from the acquisition of 91, navigation and other events can be free to prove. From August last year, Baidu acquisition of 59% stake in glutinous rice, glutinous rice nets this year to become a wholly-owned shareholder, behind only Baidu determinants battle O2O will, but the key is Baidu has just received a low-key third party payment license, the battle is about to start.

rice renamed "Baidu Nuomi" is the brand of group purchase "reshaping", the most direct effect is to let the user know glutinous background can "competition of family background, to gain the trust of users, which is better than invested tens of millions of advertising. Baidu to its own credibility for the endorsement of glutinous rice, apparently want to be on the O2O is no longer in the middle page, but to further combine their own advantages and buy more tightly, the formation of obvious technical advantages of the O2O platform.

, Ali and Tencent play different, Baidu selected "group purchase", as the O2O’s largest sector. Obviously saw many advantages of the group buying business. The first is the mode advantage, allows users to pay after the consumption model is the best model — like selling the house, never again live in their new homes to pay more, when the foundation was a pit, the owners have begun to mortgage payments.

visible, Baidu Nuomi compared to the group purchase with high moral map introduced coupons, the model has been a stroke above. The former Tianli grab before the March 8th Taobao activities pushing the girls section, also played on the lower discount of 63% off, also reflects Baidu Nuomi’s determination to go overshadowed ali.

fight service: to give the user experience to business services

secondly, the market and the user after the battle of the thousand regiments, the more mature and rational, more emphasis on service. Thus, the service is the focus of the group to buy the business, can be confirmed by the United States through the service innovation, in the white hot market beat opponents, currently occupy the first place in the market.

market space is still there, consumers are still not satisfied with the purchase of the high, for refund related complaints and complaints are still prevalent. This time Baidu Nuomi launched just back obviously not swell, win customers by improving service and experience is the starting point. This move, Baidu Nuomi will probably become the fulcrum leveraging traditional group purchase change.

O2O services ultimately need to cooperate with the merchant, and the merchant screening and negotiation is the most difficult part of O2O to reduce costs. In this sense, buy site >

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