NICO Holdings Limited (NICO.mw) listed on the Malawi Stock Exchange under the Insurance sector has released it’s 2020 interim results for the half year.For more information about NICO Holdings Limited (NICO.mw) reports, abridged reports, interim earnings results and earnings presentations, visit the NICO Holdings Limited (NICO.mw) company page on AfricanFinancials.Document: NICO Holdings Limited (NICO.mw) 2020 interim results for the half year.Company ProfileNICO Holdings Limited provides products and services for general insurance, life insurance and pension administration in the corporate and private sector of Malawi; with interests in banking, asset management and information technology services. NICO Holdings Limited operates in Malawi, Zambia, Tanzania, Uganda, Mozambique and Zimbabwe. It was established in 1965, and was the first general insurance company to list on the Malawi Stock Exchange. Its general insurance division covers segments that range from personal accident and household insurance to construction, engineering, professional indemnity, marine hull and cargo, fire and loss of profits. NICO Holdings Limited also offers insurance for individuals and corporate clients which includes endowment assurance and savings protection. The company has a corporate banking division offering standard products and services, aswell as solutions for foreign exchange, investment management and women business programmes. NICO Holdings Limited has invested in providing technology services to clients, including software and Internet systems and communication solutions, card technology and surveillance systems. NICO Holdings Limited is listed on the Malawi Stock Exchange
here I mainly a 3C class business customers as an example, some experience to build account, I hope useful for everyone.
in specific partition plan and unit, the main consideration of the specific classification of the customers, and they later observe the data on this item, to plan and unit resolution. For example, in household appliances segments in this product line, we as the promotion plan level of household appliances – home appliances – air conditioning, the sub category of brand promotion as a unit. "
the customer’s product line is very rich, in order to more intuitive observation data in the account management terminal, therefore when we build the account fully to the classification of the customer products copied in product promotion account word classification and site classification, so that not only the client is very easy for the operation, but also in the see later when the conversion data is intuitive to know the product classification.
love Shanghai search engine marketing consultant, mainly engaged in business effect of customer service and related service industry research, dangdang贵族宝贝, Jingdong and other large mall business customers.
MECE is Mutually Exclusive Collectively, Exhaustive, Chinese means "mutual exclusion, totally exhausted". It is for a major issue, can do not overlap, the omission of classification.
to the clients to set up accounts, mainly in accordance with the basic classification we build account for the brand, words, words, words and competitive activities crowd words, classification is clear, is a good keyword classification, the difficulty lies in the products of words and common words, I explain the product of word classification method in this.
the most basic account structures are generally not a problem, for some of the electricity supplier industry, especially the product line more customers, build up the account structure in more demanding, often are not unique to the classification of some keywords, but can not promote the classification and classification of the corresponding website account completely.
for many SEM practitioners, is familiar with the structure of accounts. We extend the account structure is required before the first consideration, a good account structure, is conducive to improve the account management efficiency, is conducive to the account optimization, is conducive to the overall account of the control.
in the build account, follow the MECE principle to build, do not leak.
love Shanghai promotion account structure as an example, the account structure mainly includes promotion plan, promotion unit, key words and ideas:
Author: Pan Dongmei