, according to incomplete statistics, the current 60% travel groups have begun to rely on the network of travel — although the tourism market scale line is in growth, but the line of travel agency’s market share has dropped significantly. Especially from the growth rate, the growth rate of online travel in 2015 is more than 6 times the overall level of the travel agency market.


secondly, under the premise of insufficient power, the efficiency of large-scale OTA in converting non accurate traffic into accurate traffic is not only difficult but also difficult

rice is a college junior senior, but also users of online travel, after a tour of one hour tour of the Great Wall, two hours of compulsory shopping, rice no matter where to travel, to inquire about the network, such as the Chengdu tour.

1, charge mode

2014 July, the ape question bank announced the transition after obtaining $15 million in financing: from the paid sector exam to the free K12 education sector. At present, simian puzzle, learning treasure, sh419 operations, and so on were announced more than 10 million users, they direct dialogue in the K12 market.

of course, in the wake of the capital boom, there are also many online education in 2014 out of the market. I learned through interviews, affected by the Internet, mobile terminals and other platforms, new models, K12 online education is difficult to realize the problem.

online travel way embarrassed

2, free mode,

ape library COO Shuai branch in an interview with the communications Daily said, "the monkey exam online after a month on the free of charge, will also be free forever.". In the future, based on the larger amount of users, we will provide more value-added services according to the needs of users, which may become a way for us to obtain revenue."

in several OTA sites, on the line of the arrangement, the rice according to several travel website users day, arrange their travel routes, according to the interest and time, free free, online travel is so full of reverie of Chengdu rice.

in the past month, again touted the concept of online education. A shares of listed companies Chinese online, Dr. Peng, GQY video, all pass education, new Nanyang, square straight technology, lanxum stocks turns lift limit the influx of titanium, the media had previously reported, 2014, online education financing of nearly $1 billion.

Although After booking tickets and hotel

online travel industry in the end swollen Mody

some online educational institutions charge by content and so on. For example, the sale of test bank, according to the primary market estimates, normally do millions of class libraries need 10 million to 50 million inputs, primary and secondary schools every year to update the topic of 20%-30%, this is a huge market. The question is, how do you pay for such a big problem library? Who’s going to pay for it?

looks bright, but the online travel business days are not easy, basically in the brink of death in 2016 June, the Amoy road declared bankruptcy liquidation, at the same time, to house net, foot travel network, travel network Friday dozens of online travel business companies have also announced insolvency or bankruptcy, if the number of IPO and three new board listed companies to calculate the success rate of online travel industry success rate of less than 2%.

investors believe the K12 field is the largest plateau of online education in the next 10 years, with the largest meat coexisting with the hardest bones. Behind the heat of the capital, in 2014 there were also many online education out of the market. Affected by the Internet, mobile terminals and other platforms, the new model, K12 online education is facing the biggest problem is how realizable.


the early development of the Internet, facing low cost flow dividends, after OTA days lying to count the money, now traffic costs began to rise, in other words, the search engine is still an important traffic entrance of online travel, OTA is not the so-called "bring traffic".

K12 online education free PK charging mode

Abstract: however, whether it is big or small and medium-sized entrepreneurs, commercial issues and problems of online travel website profit platform has been stuck in my throat, continued subsidies not only to the platform of the capital chain tight, but also let the small platform has slightly carelessly face bankruptcy.

however, although prospects, but more and more Online Travel Corporation, including large OTA company but died in the dark before the dawn, then, the online travel industry is how to enter the high flow, low profit, embarrassed way


at present, the entire online education in the early stages of development, there is no good profit model. In K12 online education, there are no more than three modes:

365 good teacher CEO founder Dr. Wang Weining said in an interview with the author, with the development of mobile Internet, online education market increasingly large scale, only the K12 education mode is about 600 billion the size of the market. The 365 good teachers and teachers 9:1 model teacher 9, platform extract 1 copies. Traditional educational institutions generally receive only 15-25% of teachers.

Author: Yan Zeru



online education adopts more charging mode, and the charging links of K12 are different.

, compared to traditional travel agencies, the benefits of online travel do not speak. This is especially true for 90.

first, the new era of user demand, OTA myth shattered

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