Internet era, the website has become the carrier of enterprise Internet marketing, how to change the effectiveness of website operation into actual sales results has become the top priority of enterprise website operation. Website operation is not simple website promotion, but a huge project, want to do a good job, need webmaster to master certain skills, then specific need to master what skills and methods,

?

 

The basic idea of

website operation

1 market analysis. One important factor to consider in operations is the choice of what groups to target. Therefore, the primary point of website operation is to fully understand the market and industry information, to do the overall research of the market, to evaluate the feasibility of the project, and to solve the problem.

2, planning and planning. According to the previous research and analysis, to plan the whole work. You have to believe in a good plan and plan that will give you much more efficiency in the latter part of your work.

3, execution. A perfect operation of all is the final execution, which includes many steps: demand submission, production cycle, production audit, submit on-line, on-line testing, tracking and data analysis etc.. This series of execution takes some time.

4, data analysis. Data analysis is also a very important link, after all, the boss only look at the results, do not look at the process. In addition, we also need to test the results of our operations through data, and find and correct the existing problems, so as to achieve the desired results.

The basic point of

website operation

1, website optimization. The purpose of website optimization is to make websites easier to be included in the search engine, to improve the user experience (UE) and conversion rate, thereby creating value. Generally speaking, website optimization, website optimization, including the optimization of the entire station outside the station optimization, is suitable for search engine website design, satisfy the search engine ranking index, resulting in search engine traffic ranking, enhance the effectiveness of search engine marketing, make the website related keywords can have good rankings.

2, website maintenance and promotion. Website maintenance work, subdivided, is to find the object of exchange links, release information, Email marketing promotion, reply customer Email, and website and user interactive response. Most of these jobs do not involve too much specialized knowledge, but they require a lot of effort. For web site maintenance staff, need to clear job responsibilities, content, and long-term learning new knowledge, this group of people belong to the loyal user of website marketing. In addition to the use of the traditional media, such as through a variety of media (such as radio, television, newspaper advertising, outdoor advertising signs, light boxes and etc.), exhibition enterprise print (Catolog, name card etc.) promotion of website promotion.

3, mobile terminal site construction. Nowadays, the development of mobile Internet is called

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