in the domestic talk about search engines, as long as on the net will say: "Baidu.". Baidu is already the most useful search in the minds of Chinese people. It’s always heard in life, and what happens to Baidu search?. Baidu has become an encyclopedia of Chinese people on the internet. The Internet itself is internationalization, foreign Internet giants see China’s huge potential market, but also can not resist the temptation to come to China for the search engine cake.

Google’s market in China has gone from obscurity to obscurity. Many netizens have begun to accept Google’s search engine as part of their Internet life. See this situation, Microsoft is finally not in silence, before the day, Microsoft released their new brand Bing search in the Internet market, as Google’s main competitor, Microsoft’s move has received extensive attention. In recent days, a lot of comments on Microsoft’s move, everyone seems to have seen that Microsoft’s competitors are Google, have begun to compare the functions of both. In the foreign commentary, Microsoft’s Bing search support voice is higher, and in the domestic market, think for the future of Bing search market and no prospects for talk.

according to relevant personage analysis: from the current market share of the search engine, Google occupy an absolute leading position. According to Nielsen Online statistics, in April of this year, Google in the U.S. search market share of 64%, followed by YAHOO for 16.3%, while Microsoft only ranked 9.9% in third place. The U.S. Internet traffic monitoring agency comScore previously released statistics also show that in April this year, the Google in the U.S. search market share of 64.2%, YAHOO 20.4%, while Microsoft is only 8.2%. So from the development trend, recently, Microsoft in the search market performance is not satisfactory, its market share in slow decline, when Microsoft in the Internet market hit billions of dollars, it is still a loss of reality, let Microsoft to rethink their Internet strategy.

Microsoft launched this new product, and spent $one hundred million to promote, but also to Microsoft in the Internet industry as well as in the field of search engines to show their status, strength and identity. According to the evaluation shows, Microsoft’s Bing search element in some functions than Google functions have advantages. Microsoft’s move can not be said to be able to seize Google’s market at once, and at least let Google offensive convergence, and postpone its expansion of their field. For Microsoft, the biggest rival is not Google.

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