“This Stock Could Be Like Buying Amazon in 1997” Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. WM Morrison Supermarkets (LSE: MRW) is a UK blue-chip which, like Taylor Wimpey, is set to update the market in the coming days. It’s scheduled to unpack Christmas trading numbers on January 7, but unlike the housebuilder, I’m fearful over what the FTSE 100 firm will have to say for itself given the depressed state of consumer spending and the increasing fragmentation of the grocery sector.The supermarket didn’t exactly fill me with confidence last time it updated the market in September. I wasn’t expecting fireworks given the strong results of a year earlier, numbers that had been boosted by good weather and the support of the FIFA World Cup. But a 1.9% drop in like-for-like sales in the most recent April-June period gave investors plenty to think about as industry figures suggest a tougher time for Britain’s ‘Big Four’ supermarkets.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…Bad data!The latest Kantar Worldpanel report in the interim has certainly made for grim reading for Morrisons and its traditional rivals like Tesco, Sainsbury’s and Asda. Indeed, the Bradford firm has been the worst-performing of all these established chains of late, sales dropping 2.9% year on year in the 12 weeks to December 1.Sales across the broader grocery category continue to slow and for the last three-month period, growth clocked in at a meagre 0.5%, Kantar says. The researcher said that “we’re yet to see consumers ramp up their spending in the run-up to Christmas and, as anticipated, Black Friday only brought a limited boost for the grocers.” However, the impact of this month’s general election and wet weather has done little to dent the march of the discounters, firms that have ripped up the market domination of Morrisons and its peers.According to Kantar, sales at Aldi and Lidl boomed 6.2% and 9.3% in the period ending December 1, crowning what has been another brilliant year for the disruptors. Their growing influence means that the aggregated market share of the Big Four dropped to 67.7% at the start of the month versus 69.1% at the same point in 2018.Big risksIn the trading release I mentioned at the top of the piece, Morrisons chief executive David Potts struck a rather bullish tone, despite that big revenue fall in Q2. He said that “we are planning both for retail [like-for-like revenues] to improve” in the second half of the fiscal year and for “additional cost saving opportunities” too.But should the very real threat of more sales weakness be revealed in next week’s release, then the retailer’s share price — which fell around 5% in 2019 — could come under fresh stress. Right now, Morrisons trades on a forward P/E ratio of 14.4 times, in line with the broader FTSE 100 average. But given the high chance of earnings forecasts missing their mark, I reckon the supermarket should be much, much cheaper. In my opinion it’s a share best avoided like the plague. I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Image source: Getty Images Royston Wild owns shares in Taylor Wimpey. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. See all posts by Royston Wild Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! Simply click below to discover how you can take advantage of this. Could buying this FTSE 100 stock help you get 2020 off to a flyer? Enter Your Email Address Our 6 ‘Best Buys Now’ Shares Royston Wild | Monday, 30th December, 2019 | More on: MRW
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