since the introduction of the eight provisions of the central government, China’s catering industry has been hit hard, in the face of the new situation, the trend of the development of food and beverage is to survive in transition. After continuous reform and innovation, China’s food and beverage industry in a better state of economic recovery. Catering industry will usher in the dawn of a new era.

according to the latest data from the National Bureau of statistics, in 2015 the national food and beverage revenue to achieve 32310 billion yuan, it is reported that in 2014 the annual national food and beverage revenue of $27860 billion, total revenue grew by 11.7% in 2015.

national food and beverage revenue of 3 trillion yuan perfect ending, while online dining also surrendered good results, revenue of $866 billion 700 million, an increase of 7%, higher than the previous year by 4.8 percentage points. At the same time, last year fell in November growth also continued to rise, in December December, the catering income 303 billion yuan, an increase of 11.2%, compared with November data of 0.3 percentage points lower, online unit catering income 88 billion 300 million yuan, an increase of 6%.

food and beverage franchise trend

it is reported that last year, the national food and beverage revenue continued to grow, in September the national food and beverage revenue grew by 12.4%, but gradually dropped later, in November began to fall back to the beginning of the rational growth. Although the growth rate in November has dropped, but the economic slowdown in the environment, the catering industry is also a result of the trend to the trend of the warm, the overall trend for the better.

insiders pointed out that countries affected by the three consumption policy, high-end dining is still weak, whether it is the transformation of mass consumption itself or the development of high-end catering to mass consumption, mass consumption in the proportion of the catering industry is in growth, which is one reason the catering industry market to pick up last year. In September last year, the China Hotel Association President Han Ming said that China’s food and beverage industry entered the new era of mass consumption led by the proportion of the mass consumption of food and beverage industry has reached 80%.

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