when the double 11 came in sixth years, Ali, Jingdong has become a listed company, although there are still many people shopping carnival, but the role has been very clear positioning. Ali had home court potential, in addition to Tmall, Taobao will also, other platforms aliexpress into the regular army of Jingdong; the main difference experience, make efforts in logistics. In this case, although peer traffic surge also reap the profit, but has a cameo role.
double 11 season
Ali from 2009 for the first time to do double 11 shopping Carnival began to count, this year’s double 11 has been in the past sixth years. The user education over the past 5 "singles day", "double 11" was abruptly turned into Chinese black Friday, the size of a year than a year. From the beginning of fourth years, double the from Tmall’s one-man show into the electricity supplier industry carnival. A vertical electricity supplier responsible person told the Beijing Daily reporter, in the "double 11" that day, even if you don’t do what, the flow will naturally rise more than 30%, so choose this day promotion, everyone can get. A lot of people say that China’s electricity supplier environment is not good, but in fact, ‘double 11’, ‘6·, 18’ and other electricity suppliers to form a traffic peak, the industry participants are beneficial."